#MusicWorthMaking
A social media awareness campaign to illuminate the cost of being an independent musician.
The Mission:
Music has been devalued over time. It’s not necessarily because the listeners don’t value it, but they don’t fully understand the cost that goes into making the songs that they love. That’s why we’d like to spearhead an awareness campaign in 2025 to share the behind-the-scenes costs of #MusicWorthMaking. This is not a guilt campaign, it’s not a political movement (yet…?) it’s simply meant to educate the general public and music consumers about how much it costs a musician to create a song that earns .003 cents per stream.
The Plan:
January through August of 2025, keep creating music like you normally do, but this time keep track of all your expenses.
Keep that info somewhere safe because starting in September of 2025, we will encourage everyone to share their expenses with their fanbase (whether you’re on tik tok, have an email list, etc.)
With a critical mass of people raising awareness we can catch fans attention so they understand why financial support is so important!
The Execution:
Step one is to sign up for email updates below. We’ll send you resources like budget trackers, reel templates, and other materials to help you gather info and put it into a format to share when the time is right. Then as September approaches, we’ll keep you updated on the plan to start making everything public so we can start spreading the word!